Your ERPLY data is a goldmine — but are you using it? Axis Marketing reveals which customers are slipping away, which neighborhoods have untapped potential, and exactly how to reach them. Four campaign types, AI-powered targeting, and built-in mailing hygiene turn raw data into revenue.
Axis automatically scores every customer using RFM analysis (Recency, Frequency, Monetary value) and groups them into seven actionable segments.
Your best customers — recent, frequent, and high-spend. Understand your flock and keep your ambassadors coming back.
Consistent repeat buyers and growing customers. Nurture them into Champions with targeted offers and personal touches.
Customers who used to spend but have gone quiet. Stop guessing and start knowing — target them with win-back campaigns before they're gone for good.
See segment distribution by city, state, and ZIP code. Identify which neighborhoods over-index on your best customers.
Visualize customer density and segment distribution on an interactive map. Spot untapped areas and plan expansion.
Export any segment as a CSV for your email platform, CRM, or mailing service. Clean, formatted, and ready to upload.
Every campaign type uses your RFM segments and USPS demographic data to target the right people with the right message.
Target USPS carrier routes around your stores. Axis scores every route by proximity, income alignment, age demographics, and existing customer density.
Build precision audiences from your customer segments with demographic and behavioral filters.
Design and send postcards with an 8-step wizard. From card design to mailing list hygiene to print vendor submission.
Reach entire neighborhoods through shared mail programs like ValPak, saturation mail, and magazine inserts. Axis scores ZIP-level zones by demographics, customer density, and income to tell you exactly where to invest.
Every mailing list goes through automatic cleanup before a single piece ships. Better data means better response rates and lower costs.
Levenshtein distance address similarity scoring catches near-duplicates that exact matching misses. "123 Main St" and "123 Main Street" won't mail twice.
Automatically detect when multiple customers live at the same address. Send one piece per household, not three.
Every address checked against USPS records. Correctable addresses are fixed. Undeliverable and vacant addresses are flagged before you waste postage.
Maintain a suppression list with reasons. Customers who've opted out, moved, or shouldn't receive mail are automatically excluded from every campaign.
See exactly how many duplicates, invalid addresses, and suppressions were caught. Know what you saved before a single piece mails.
Customer wants back in? Remove suppressions with full audit trail. Every change tracked for compliance.
Campaign recommendations powered by Google Gemini and Claude. Describe your goals in natural language and get actionable recommendations in seconds.
"I want to win back lapsed customers within 5 miles of my Denver store." AI parses your intent and generates scored route recommendations within your budget.
AI generates professional marketing copy tailored to your campaign goal, target audience, and store context. Edit and refine, or use as-is.
Stuck on what to offer? AI suggests promotions based on your goal, customer demographics, and seasonal trends. From loyalty doubles to trade-in events.
Routes scored on proximity, demographic alignment, customer overlap, and goal-specific factors. Acquire New campaigns penalize saturated routes. Win Back campaigns prioritize At Risk concentrations.
Every campaign gets projected cost, response rate, expected revenue, and ROI before you commit. Post-campaign attribution tracks actual results vs predictions.
Carrier route enrichment via USPS ArcGIS API. Median income, age brackets, household counts, and density data at the route level for precision targeting.
Track every promotion's cost and impact so you can focus your marketing spend where it counts.
Track spend across postcard, email, and other advertising channels per promotion. See total cost at a glance.
Compare this year's promotions against last year's. See which campaigns are improving and which need rethinking.
Link promotions to signage media, featured products, and in-store actions. Keep digital and physical marketing aligned.
RFM analysis automatically scores and groups every customer. See Champions, At Risk, Lost, and more — refreshed weekly.
Pick from EDDM, email, print & mail, or neighborhood targeting. Each type has its own guided wizard.
AI scores routes, estimates ROI, cleans your mailing list, and generates campaign briefs. You review and approve.
Post-campaign attribution shows which customers came back, what they spent, and your actual ROI vs projection.
Available as a standalone add-on or bundled with any Axis plan.
See how Axis Marketing Suite can help you reach the right customers with the right message.
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